Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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JAN 2006

Forecourt Franchises: Life Beyond Petrol

Marketing Week, January 26, 2006 — Marks & Spencer looks set to roll out its Simply Food offering at about 300 BP petrol stations across the UK

Category: Marketing Strategy
Tags: BP, Esso, Marks & Spencer, Tesco, Product Placement
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