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OCT 2007

Cable Best at Keeping Audience Through Ad Breaks†

Still, Broadcast Networks Hold On to More than 92% of Viewers

Advertising Age, October 23, 2007 — NEW YORK (AdAge.com) — The first-round results of Nielsen's "C3" ratings for all broadcast and cable networks is in, and there are a few surprises lurking in all that data when one looks at how well networks performed in keeping viewers through the commercial breaks.

Category: Marketing Effectiveness
Tags: ESPN2, MTV, Nielsen, Advertising
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