| Home | Business | Brand | Marketing | Innovation | Design |
You can also browse all brand tags.
New York Times, July 20, 2009 — Not content with being a sports colossus with broadcasts in 200 countries, ESPN is taking aim at hometown sports coverage, threatening one of the last strongholds of local newspapers and television stations.
Prophet, February 16, 2009 — The National Hockey League is a remarkable turnaround story serving as a lesson for brand reinvention. (Marketing Daily)
New York Times, December 15, 2008 — ESPN.COM is counting on less clutter and more advertising options to bolster revenue at a time when its sister cable channels are battling rare weakness.
MediaPost Publications, December 4, 2008 — Seeking to dispel the perception that online usage is rapidly overtaking traditional TV viewing, the two top researchers from Walt Disney Co.'s ESPN unit Wednesday unveiled the results of some new research indicating that multi-platform media usage is not a "zero sum" game, but is actually adding incremental impressions and new opportunities for people to consume media content - and for advertisers to reach them - in different places, and at different times. While that may not seem like a remarkable epiphany, the executives also showed that TV usage continues to grow, not decline, amid the expansion of online and mobile video platforms, and that there still is relatively little concurrent usage of those platforms. Most of it is incremental or additive and... continue reading
New York Times, October 29, 2008 — “THUMBS up” and “thumbs down” ratings for commercials. Choose-your-own-advertisement options before shows begin. Interactive games during advertising breaks.
In the last year these online advertising innovations have been popularized by Hulu, the online video Web site that will celebrate its first anniversary on Wednesday. For all that has been written about Hulu’s easy-to-use, aesthetically pleasing interface, the advertising experience is equally important.
In the place of the long commercial pods that TV viewers have become accustomed to, only one ad is shown during each segment break on Hulu. Fewer ads make the ones on the site more memorable, Hulu executives say, allowing the site to charge higher prices for the ad units.
Chicago Tribune, May 28, 2007 — The line between real and fantasy sports is about to become a little more blurred.
A partnership with ESPN is allowing video gamemaker Electronic Arts Inc. to dramatically increase real-time content in sports-themed video games.
Advertising Age, June 29, 2006 — ESPN will create an enhanced online community for sports fans
† Access to articles with this symbol may require a subscription.