Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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Articles tagged with ESPN:

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MAY 2007

ESPN, EA Sports add life to games

Injuries, weather and other real-time information to be integrated into video games, but some caution mixing reality with fantasy

Chicago Tribune, May 28, 2007 — The line between real and fantasy sports is about to become a little more blurred.

A partnership with ESPN is allowing video gamemaker Electronic Arts Inc. to dramatically increase real-time content in sports-themed video games.

Categories: New Media Marketing, Brand Strategy
Tags: Electronic Arts, ESPN, Licensing
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JUN 2006

ESPN wants to be Myspace for Fans†

Advertising Age, June 29, 2006 — ESPN will create an enhanced online community for sports fans

Category: New Media Marketing
Tags: ESPN, Marketing Tactic
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