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JAN 2007

Dial "M" for Marketing†

Cellphones and other mobile devices are the latest frontier for eager brand marketers. But will users really listen, or just hang up?

Brandweek, January 8, 2007 — It's a grey winter day for train commuters on the Northeast Corridor. Crammed into his seat on his way into Manhattan, a businessman uses his cell phone to log onto Weather.com just to see if there's some sunshine on the way.

Category: New Media Marketing
Tags: Burger King, Elle, Ford, Jeep, Maxim, Pepsi, Sheetz, Toyota, Marketing Tactic, Mobile
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