Articles tagged with Electronic Arts:
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MAY
2007
Injuries, weather and other real-time information to be integrated into video games, but some caution mixing reality with fantasy
Chicago Tribune,
May 28, 2007 —
The line between real and fantasy sports is about to become a little more blurred.
A partnership with ESPN is allowing video gamemaker Electronic Arts Inc. to dramatically increase real-time content in sports-themed video games.
APR
2007
GigaOM,
April 23, 2007 —
MySpace, hoping to prove it is a new type of marketing platform, commissioned research firms to look at its user habits and responses to marketing campaigns. The results, released today, were unsurprisingly positive — but they’re also interesting. “Friending is the next advertising,” proclaims the report. And 40 percent of social network users claim to have “discovered brands and products that [they] really like” through the websites.
APR
2007
Fox, Carat Study Tries to Quantify Return of Social-Network Marketing
Advertising Age,
April 23, 2007 —
What's the value of a MySpace user letting a brand latch onto his or her page? A return that keeps multiplying long after people have agreed to let marketers on their profiles, according to a study released today by MySpace owner Fox Interactive Media in conjunction with Carat. Fox executives are presenting the results of the study to a group of online-advertising clients today in Los Angeles.
APR
2007
Brand Strategy,
April 16, 2007 —
Games company Electronic Arts has joined forces with TV company Endemol to launch a new virtual world concept called ‘Virtual Me’. The entertainment property is designed to bridge the divide between traditional TV and videogames.
JAN
2006
Business 2.0 Annual Roll Call Includes Companies Such as Google, Wal-Mart and JPMorgan Chase
Business 2.0,
January 26, 2006 —
Business 2.0's February issue features an annual roll call of the 101 Dumbest Moments in Business. This year's list even includes some brilliant companies: Google is on the list twice!
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