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Chicago Tribune, May 28, 2007 — The line between real and fantasy sports is about to become a little more blurred.
A partnership with ESPN is allowing video gamemaker Electronic Arts Inc. to dramatically increase real-time content in sports-themed video games.
GigaOM, April 23, 2007 — MySpace, hoping to prove it is a new type of marketing platform, commissioned research firms to look at its user habits and responses to marketing campaigns. The results, released today, were unsurprisingly positive — but they’re also interesting. “Friending is the next advertising,” proclaims the report. And 40 percent of social network users claim to have “discovered brands and products that [they] really like” through the websites.
Advertising Age, April 23, 2007 — What's the value of a MySpace user letting a brand latch onto his or her page? A return that keeps multiplying long after people have agreed to let marketers on their profiles, according to a study released today by MySpace owner Fox Interactive Media in conjunction with Carat. Fox executives are presenting the results of the study to a group of online-advertising clients today in Los Angeles.
Brand Strategy, April 16, 2007 — Games company Electronic Arts has joined forces with TV company Endemol to launch a new virtual world concept called ‘Virtual Me’. The entertainment property is designed to bridge the divide between traditional TV and videogames.
Business 2.0, January 26, 2006 — Business 2.0's February issue features an annual roll call of the 101 Dumbest Moments in Business. This year's list even includes some brilliant companies: Google is on the list twice!
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