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JAN 14

Take a Giant Step in Your Mind. Imagine

Where is Innovation in Marketing Today?

Hub, January 14, 2008 — Ann Lewnes: In Adobe's humble opinion, it's all about the web. The reason is, you can be incredibly innovative on the web, but you can also be incredibly precise. The web is at the intersection of art and science.

Category: Innovation
Tags: Adobe, Electrolux, Staples
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NOV 2006

Electrolux Redesigns Itself

Johan Hjertonsson's drive for change

BusinessWeek, November 27, 2006 — Johan Hjertonsson was lounging around his house outside Stockholm late one Saturday afternoon in 2003 when his boss, Electrolux CEO Hans Straberg called. "Hans said: 'We have a problem,"' recalls the 38-year-old Hjertonsson. "Things aren't moving fast enough." Sales were falling, products were taking too long to get to market, and consumers weren't sure why they should buy from Electrolux instead of the competition. Straberg told Hjertonsson: "I want you to fix this."

Category: Innovation
Tag: Electrolux
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