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  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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APR 2007

There's Nothing New in Desperate Marketing

Prophet, April 23, 2007 — Two Brands: Burger King and Ford followed different paths in their quests to grow-and stand as case studies of why the best marketing comes from innovation, not desperation.

Category: Innovation
Tags: Burger King, Dutch Boy, Ford, kodak, Prophet, Innovation
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