Marketing Factoids

Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›

Articles tagged with Doritos:

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JAN 10

Doritos Got a Winning Spot, Creators Won Recognition†

Super Bowl Contest Jump-started Five Point Productions

Advertising Age, January 10, 2008 — NEW YORK (AdAge.com) — For the winners of a create-your-own-ad contest sponsored by Frito-Lay's Doritos for last year's Super Bowl, promoting themselves and their work, rather than a bag of chips, was the real goal...What they were aiming for was some quick cash and a chance to put their company on the map.

Categories: New Media Marketing, Marketing Strategy

Tags: Doritos, CGM - Consumer Generated Media, new media marketing

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JUN 2007

O.K. Kids, Name That Chip

BusinessWeek, June 25, 2007 — Nacho Cheese, Cool Ranch... X-13D? The mysterious name is on packages of the latest flavor of Doritos, which hit stores last month. Following its user-created Super Bowl ads earlier this year, Doritos is asking consumers to name the new product

Category: Marketing Strategy

Tags: Doritos, Marketing Tactic