Under the Wigs, Dodgers Face a Marketing Test

New York Times, May 10, 2009 — The Dodgers quickly and completely rebranded themselves around Manny Ramirez over the 10 months since his arrival in a trade.

When Ramirez was suspended on Thursday for 50 games for violating Major League Baseball’s drug policy, shutting down Manny and Mannywood at least until early July, he left the Dodgers to clean up a significant marketing mess.