Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

Articles tagged with Dixons:

You can also browse all brand tags.


MAY 2006

Brand Migration -What's in a name?

Marketing Week, May 25, 2006 — Several brand migrations are planned for this year, but rechristening a product is a complicated and expensive process that goes far beyond a simple name change - owners must avoid the many pitfalls and ensure that the brand really does benefit from the migration.

Category: Brand Strategy
Tags: Dixons, Snickers, Naming
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.