Disney Acquires Web Site for Children

Aiming to solidify its position in online entertainment, the company acquired Club Penguin in a deal that could total $700 million.

New York Times, August 2, 2007 — Racing to solidify its dominant position in children’s entertainment on the Internet, the Walt Disney Company said Wednesday that it had acquired a subscription Web site aimed at preteenagers, Club Penguin, in a deal that could total $700 million.

Disney Rewrites Script to Win Fans in India†

China, Latin America Are Also in Turnaround; A "Princess" in Mumbai

Wall Street Journal, June 11, 2007 — Disney has struggled to make big money in India with its classic American fare. Now it has persuaded Yash Raj to make Disney-branded animated films, with the voices of Bollywood stars.

Fairy-Tale Wedding? Disney Can Supply the Gown†

Princess-Inspired Designs Aim to Attract Older Crowd; Subtle Mermaid Styling

Wall Street Journal, February 22, 2007 — Walt Disney Co. has made a fortune out of turning little girls into princesses. Now it plans to turn big girls into princesses, too. In a move to expand the reach of one of its most popular franchises, Cinderella and her regal friends are moving into the bridal business with a line of wedding dresses and accessories.

The Magic Kingdom Looks to Hit the Road†

Walt Disney Co. Ponders Spinoffs of Theme Parks; Pirate Resorts, Wine Tours

Wall Street Journal, February 8, 2007 — Ever since Walt Disney opened Disneyland in 1955, Walt Disney Co. has rarely strayed from his original vision of what a theme park should be. But at a top-secret development unit these days, the company is plotting a new spurt of theme park expansion that goes well beyond its traditional model of luring people to Disney resorts in Florida or California.

Times Sq. Ads Spread Via Tourists’ Cameras

New York Times, December 11, 2006 — Advertisers have long been drawn to Times Square as a valuable place to reach consumers, paying hundreds of thousands of dollars for space on billboards and blazing video screens.

The Brand-Design Process†

From Walt Disney to Steve Jobs

Advertising Age, November 6, 2006 — The Brand-Design process has four steps: imagination, innovation, operationalization and renovation. Through these four steps, we interpret the soul of the brand, bringing it to life for customers to experience.

Disney to Limit Character Licensing to 'Healthful' Foods†

Will Also Reformulate Theme-Park Meals

Advertising Age, October 16, 2006 — Disney Co. today said it would limit licensing for most of its characters to food products low in fat and sugar — a significant move as lawmakers increasingly blame marketers for the childhood-obesity epidemic.

Disney Courts 'Tweens With Video Music Player†

Wall Street Journal, September 19, 2006 —

Disney's China Play†

Its New Hong Kong Park Is a Big Cultural Experiment; Will 'Main Street' Translate?

Wall Street Journal, June 16, 2005 — On Saturday nights in southern China, many families watch 50-year-old footage of a foreigner named Walt Disney describing how he designed the "happiest place on Earth."