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New York Times, October 24, 2009 — Parent alert: the Walt Disney Company is now offering refunds for all those “Baby Einstein” videos that did not make children into geniuses.
New York Times, October 13, 2009 — The Walt Disney Company, with the help of Steven P. Jobs and his retailing team at Apple, intends to drastically overhaul its approach to the shopping mall.
At a time when many retailers are still cutting back or approaching strategic shifts with extreme caution, Disney is going the other way, getting more aggressive and putting into motion an expensive and ambitious floor-to-ceiling reboot of its 340 stores in the United States and Europe — as well as opening new ones, including a potential flagship in Times Square.
New York Times, September 14, 2009 — That hoariest of social networking devices — the telephone — is making a comeback among Hollywood marketers.
Facebook, MySpace and Twitter are now considered essential parts of the entertainment factory’s marketing arsenal. Add another service to the list: SayNow, a tiny Silicon Valley company whose low-key approach — connecting stars and their fans through voice mail — is gaining traction, particularly among teenage audiences.
Advertising Age, September 14, 2009 — The media and marketing business desperately needs a cross-platform measurement tool, and a gang of major players got together last week and let it be known that they're going to get one — with or without Nielsen, the longtime leader in tracking TV.
Chicago Tribune, August 31, 2009 — The Walt Disney Co. said Monday it is buying Marvel Entertainment Inc. for $4 billion in cash and stock, bringing such characters as Iron Man and Spider-Man into the family of Mickey Mouse and WALL-E.
Under the deal, Disney will acquire ownership of 5,000 Marvel characters. Many of them, including the Fantastic Four and the X-Men, were co-created by the comic book legend Stan Lee.
BusinessWeek, July 1, 2009 — Imagine a small girl holding a brand new toy for the first time. The colors and contours light up her eyes; her mental gears crank as she examines the product, figuring out its purpose. Then, she smiles as she happily joins the new, imaginary world from which the toy was originally born.
Chris Heatherly, 34, and Len Mazzocco, 53, design toys that inspire such scenes on a daily basis for hundreds of thousands of children around the world. Together, the two help run Walt Disney's (DIS) toy division, under the Disney Consumer Products banner.
New York Times, April 20, 2009 — With revenues down — in some weeks sharply — compared with 2008, Disney Theatrical Productions has been heavily discounting tickets to its three Broadway shows and preparing a new marketing plan to attract families and others during this economic climate, in which the three Disney musicals risk vying with one another.
Wall Street Journal, April 19, 2009 — Mickey Mouse has a new job in China: teaching kids how to speak English at new schools owned by Walt Disney Co. popping up in this bustling city.
The company says the initiative is primarily about teaching language skills to children, not extending its brand in the world's most populous nation. But from the oversize Mickey Mouse sculpture in the foyer to diction lessons starring Lilo and Stitch, the company's flagship school here is filled with Disney references
New York Times, April 14, 2009 — Kelly Peña, or “the kid whisperer,” as some Hollywood producers call her, was digging through a 12-year-old boy’s dresser drawer here on a recent afternoon. Her undercover mission: to unearth what makes him tick and use the findings to help the Walt Disney Company reassert itself as a cultural force among boys.
New York Times, March 31, 2009 — Walt Disney’s television division became the latest media company to make a distribution deal with YouTube on Monday, saying that it would share short-form content with the world’s largest video Web site.
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