Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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JAN 2007

How Consumers Help Build A Brand's DNA†

Adweek, January 29, 2007 — When your marketing asks consumers to share what they think about your brand, you better be ready to change it in ways you hadn't counted on. Tweaking products to make them more usable isn't only for the clever folks in R&D anymore. I

Categories: Innovation, Brand Strategy
Tags: Apple, Dice.com, Mini, Netflix, P&G, Turbo Tax, Buzz & Viral Marketing, Consumer Insights, Event & Experiential Marketing, Research
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