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NOV 2008

The Brand-ness of Strangers

New York Times, November 16, 2008 — Some major brands may be pondering a cutback on advertising in this shaky economy, but there is one form of marketing that will soldier on: people walking around wearing logos. Most of us probably don’t consider that a form of advertising, but there is some evidence suggesting that such exposure has more influence than we think.

Category: Marketing
Tags: Dasani, Polo, Ralph Lauren, Advertising Effectiveness, brand recognition, icon, logos, subbrands
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NOV 2008

As Water Sales Dry Up, Nestlé Pans Soda†

Wall Street Journal, November 13, 2008 — Concerns that bottled water is a bad choice for the environment have cooled sales of the hot-selling product. But Nestlé, the world's biggest bottled-water producer, is trying to persuade consumers they should worry more about another drink: soda.

Category: Marketing
Tags: Aquafina, Aquarel, Coke, Dasani, Nestle, Pepsi, Perrier, Poland Spring, Vevi, Vittel, customer insights, marketing message
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