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Articles tagged with Crocs:

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MAY 7

Red Robot Helps Crocs Take a New Path†

Branded Online Travel Guide Provides a Platform for Footwear Maker

Advertising Age, May 7, 2008 — To pierce through the ad clutter and really engage your consumers, offer a service, not an ad.

That, in a nutshell, is the logic behind Cities by Foot, a new travel-guide website unveiled today that provides high-definition video presentations of local shops and restaurants in different cities, devised by entertainment and marketing agency Red Robot for its client, footwear maker Crocs.

Categories: New Media Marketing, Brand Strategy
Tags: Crocs, Community
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NOV 2006

Ad Age Marketer of the Year†

Marketing 50 Report

Advertising Age, November 14, 2006 — That's Toyota in Detroit's rear-view mirror, and it's closing fast with a lineup of vehicle designs, advertising campaigns and promotional strategies that have made it a hit with American consumers as well as Advertising Age's 2006 Marketer of the Year

Category: Marketing Strategy
Tags: Blue Moon, Canon, Cingular, Crocs, Dunkin' Donuts, Fanta, GTI, Olay, Patron, Sony, Toyota, Yaris, Marketing Tactic, Ranking
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SEP 2006

Crocophiles

FORTUNE, September 25, 2006 — Every so often a hideous shoe becomes a phenomenon. But fashionistas can take heart: It'll probably end in tears.

Category: Brand Strategy
Tags: Crocs, New Products
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