Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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MAR 25

Recession Can Be a Marketer's Friend

From Soap Operas to IPods: History Suggests Slumps Spawn Innovation

Advertising Age, March 25, 2008 — The massive bailout of Bear Stearns from the brink of bankruptcy could be the first of many financial rescues needed. Despite double-digit plunges, U.S. housing is still overpriced by historical yardsticks. Retail sales have gone from slow to declining, and the consumer-spending binge that propped up the U.S. economy for years may not return for a long time.

In short, it's a great time to be in marketing.

Category: Innovation
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APR 2007

Merger Challenge: Unite Toothbrush, Toothpaste

P&G and Gillette Find Creating Synergy Can Be Harder Than It Looks

Wall Street Journal, April 24, 2007 — Among all the products brought together in Procter & Gamble Co.'s 2005 acquisition of Gillette, two carried particularly high expectations because of their natural fit: the world's No. 1 toothbrush and the world's No. 2 toothpaste. But putting together Gillette's Oral-B and P&G's Crest turned out to be more complicated than it looked.

Category: Brand Strategy
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JAN 2007

Bright Lights, Big Challenge

Why China's $700 Bil. market is as much an obstacle as an opportunity for marketers

Adweek, January 15, 2007 — Just 10 years ago, Procter & Gamble's Crest brand was unknown to China's population, most of whom seldom—if ever—brushed their teeth. Now P&G, the country's largest consumer products company, sells more tubes of toothpaste there than it does in America, where Crest has been on store shelves for 52 years.

Category: Brand Strategy
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