Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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NOV 4

Survey: Wal-Mart Among Best 'Value' Brands†

YouGovPolimetrix places AIG at bottom of insurance heap

Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.

Category: Brand Strategy
Tags: 7-11, AAA, Abercrombie & Fitch, Acer, Acura, AIG, Air France, Audi, Bacardi, Ballantines, Bath & Body Works, Best Western, Brookstone, Chevrolet, Clorox, Comfort Inn, Corona, Craftsman, Crest, Discover, Discovery Channel, Folgers, Foot Locker, Google, History Channel, Home Depot, Honda, HP, Hummer, Infinite, Jack Daniels, Juicy Couture, Kroger, Lane Bryant, Lenovo, Lipton, Long's Drugs, Lowe's, Merrill Lynch, Microsoft, Motel 6, MTV, Nieman-marcus, Old Navy, Perrier, Red Bull, Rubbermaid, Samuel Adams, Saturn, Sauza, Schick, Sea World, Six Flags, Sony, Southwest, Starbucks, Target, Toyota, United, Verizon Wireless, Virgin Atlantic, Visa, Wachovia, Wal-Mart, Walgreen's, Washington Mutual, Wet Seal, Wild Turkey, brand associations, brand attributes, brand value, customer perceptions
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SEP 2006

How Heineken Dropped the Ball With Amstel†

Advertising Age, September 17, 2006 — A Hard Look at a Light Beer's Marketing Strategy

Categories: Brand Strategy, Brand Blunders
Tags: Amstel, Corona, Heineken, Brand Architecture & Portfolio, Brand Extensions
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