Mobile Marketers Target Receptive Hispanic Audience†

Continental Airlines, General Mills, Sears Work to Launch Latino-Centric Cellphone Campaigns

Advertising Age, January 26, 2009 — Hispanics, the country's largest and fastest-growing ethnic minority, are becoming a sought-after target for mobile advertisers as brands connect the dots between the group's receptiveness to advertising and its heavy mobile usage.

Quest for Customer focus†

Harvard Business Review, April 1, 2005 — More and more CEOs are hoping a stronger customer focus will be the antidote to escalating commoditization pressures