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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
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DEC 2004

old brands, renewed appeal

BusinessWeek, December 22, 2004 — Yesterday's familiar products get a fresh marketing jolt as businesses realize reviving them is easier than launching unknown names

Category: Brand Strategy
Tags: Comet, Popeye, Spam, White Castle, Repositioning
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