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AUG 2007

Coldwell Banker First To Market Real Home Virtually--Really

MediaPost Publications, August 9, 2007 — COLDWELL BANKER REAL ESTATE HAS become the first national real estate company to market a real home in virtual reality.

The company is the latest corporate name to develop a parallel shopping process in Second Life, the digital archipelago developed by Linden Labs.

Category: New Media Marketing
Tags: Coldwell Banker, Second Life, New Media
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