Pepsi, Coke Bowl Buys Pay Off in Online Buzz†

Heaviest Spender Generated Most Chatter, but Big Bucks Don't Mean Positive Feedback

Advertising Age, February 2, 2009 — Who says you can't buy buzz? In the end, the marketer that bought the most ad time ended up reaping the most chatter among the Twitterers, bloggers and online talkers.