Articles tagged with Coke:
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AUG
2007
Soda Maker's Interactive Chief on How to Deliver Compelling Ideas to Wide Range of Global Markets
Advertising Age,
August 27, 2007 —
NEW YORK (AdAge.com) — Coca-Cola Co.'s new chief marketing officer, Joe Tripodi, will have a new global interactive chief to turn to when he starts. While her title is new, Carol Kruse knows her way around the beverage giant, having managed Coke's online advertising, customer-relationship marketing, and online and gaming marketing over the past six years.
JUL
2007
As CMO, Tripodi Will Go Back to Basics, Focus on In-Store Efforts
Advertising Age,
July 30, 2007 —
After years of veering among different high-profile marketing executives, each of whom proselytized about a different high-minded marketing concept, Coca-Cola Co. has gone back to fundamentals.
MAY
2007
Coke Struggles to Keep Up With Nimble Rivals
New York Times,
May 27, 2007 —
As its rivals have diversified and taken risks, the Coca-Cola Company has struggled to reinvent itself.
MAY
2007
New York Times,
May 26, 2007 —
With the help of beverage experts, Mr. Bikoff started mixing his own water-based beverage, spiked with vitamins, which became the popular Vitaminwater. Yesterday, he sold the drink maker Glacéau to Coca-Cola for $4.1 billion, a substantial sum for a company whose products are not yet readily available all across the country
MAY
2007
Coke's Exhibit Leads Trend of Bigger, Flashier, Costlier
Wall Street Journal,
May 21, 2007 —
From the theater to a 29½-foot-high contour bottle encased in a glass tower to more than 1,000 pieces of memorabilia, elaborately orchestrated schmaltz pervades the New World of Coca-Cola, a $96 million museum opening to the public Thursday. Coca-Cola Co. estimates that about a million people a year will visit the company's shrine to itself, which is roughly the size of 1½ football fields and located about a mile from Coke's headquarters.
APR
2007
Kidzania's Unique Style of 'Edutainment'
Advertising Age,
April 23, 2007 —
Kidzania, a theme park offering intense brand engagement with young children, is a new twist on branded entertainment. It charges a $30 admission fee to allow children to "work" in one of 70 different kinds of jobs for a day. Young customers are outfitted in uniforms, hats or helmets as they take up their places in child-sized brand venues ranging from a Coca-Cola bottling plant and a Mo's Gourmet Hamburgers restaurant to a Johnson & Johnson hospital ward and a Mitsubishi auto world.
APR
2007
MediaPost Publications,
April 17, 2007 —
DIVING INTO THE VIRTUAL WATERS, Coca-Cola officially entered Second Life, issuing an invitation to avatars as well as the general public to submit ideas for a portable virtual vending machine. The design competition invites people to submit designs to www.virtualthirst.com for a chance to win a grand prize of building and launching the ultimate vending machine with the help of 3-D design shop Millions of Us.
MAR
2007
Brandweek,
March 14, 2007 —
Coca-Cola and L'Oréal are partnering to create a new health-and-beauty beverage to launch in 2008, sources said. Currently called Lumaé, the nutraceutical drink was trademarked as a tea-based ready-to-drink beverage by Coca-Cola's Beverage Partners Worldwide division.
FEB
2007
Coke Drops the Word 'Carbonated'
Advertising Age,
February 19, 2007 —
If he pulls this off, E. Neville Isdell could go down as the sultan of spin. Several times during a fourth-quarter earnings call with analysts, Coca-Cola's Chairman-CEO refrained from using the tired old term for the weakening category in which his company's flagship competes. At least a dozen times during the call, the word "carbonated" was swapped with a far more friendly term, "sparkling," while the word "still" was used in place of "noncarbonated."
JAN
2007
Advertising Age,
January 31, 2007 —
The Beatles said you "Can't buy me love," but marketers' version of that refrain is closer to "Can't buy me buzz."
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