Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›

Articles tagged with CMO Club:

You can also browse all brand tags.


MAY 20

Survey: Marketing efforts likely to survive downturn-driven budget cuts

Marketing Daily, May 20, 2008 — Marketing budgets this year will not be slashed because of the economic downturn, according to a new survey by the CMO Club.

Seventy-one percent of chief marketing officers in the study do not plan on cutting their company's marketing budget, while only 14 percent said they would.

Category: Marketing Effectiveness
Tags: CMO Club, marketing effectiveness, Recession
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.