Articles tagged with Club Penguin:
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JAN
2
Forget Second Life. The real virtual world gold rush centers on the grammar-school set.
New York Times,
January 2, 2008 —
Trying to duplicate the success of blockbuster Web sites like Club Penguin and Webkinz, children’s entertainment companies are greatly accelerating efforts to build virtual worlds for children. Media conglomerates in particular think these sites — part online role-playing game and part social scene — can deliver quick growth, help keep movie franchises alive and instill brand loyalty in a generation of new customers.
AUG
2007
Aiming to solidify its position in online entertainment, the company acquired Club Penguin in a deal that could total $700 million.
New York Times,
August 2, 2007 —
Racing to solidify its dominant position in children’s entertainment on the Internet, the Walt Disney Company said Wednesday that it had acquired a subscription Web site aimed at preteenagers, Club Penguin, in a deal that could total $700 million.
MAY
2007
Reports that Sony or News Corp. could snap up Club Penguin highlight the growing allure of such sites to potential acquirers
BusinessWeek,
May 22, 2007 —
Does this mean virtual worlds are the next trend in big media acquisitions? Could be. Call it social networking 2.0: Google, Yahoo, Microsoft, Time Warner, News Corp., Viacom — all demonstrated an interest in it. If one goes, others would follow
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