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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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AUG 19

How to Avoid Eco-Fatigue†

Not Only Marketers: Media Also Needs to Do Its Part to Keep Consumers From Burning out

Advertising Age, August 19, 2008 — People are getting sick. A wave of green fatigue, eco-exhaustion and environmental anxiety is spreading among consumers. Overwhelmed by choices, disgusted by corporate hype and living with the fear their efforts will never be enough, people are tuning out, say the experts.

Category: Marketing Strategy
Tags: Clif Bar, gDiapers, Patagonia, green marketing
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