Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›

Articles tagged with Citibank:

You can also browse all brand tags.


AUG 2007

Best Global Brands

How five names in this year's rankings staged their turnarounds

BusinessWeek, August 6, 2007 — Reviving even a storied brand isn't easy once consumers have a negative perception of it...Still, it's possible to stage a brand comeback. Several such stories emerged in this year's ranking.

Category: Brand Strategy
Tags: Audi, Burberry, Citibank, HP, Nintendo, Revitalization
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.