Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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JUL 1

Cisco I-Prize – Mining the Web and the World for Innovation

FastForward Blog, July 1, 2008 — On the App Gap I recently wrote about Brightidea’s Webstorm Idea Collection and Ranking Portal that facilitates the innovation process (see Brightidea – Brings Focused Enterprise 2.0 Capabilities to Innovation). In my conversation with Matt Greeley, CEO at Brightidea we covered one of the impressive uses of Webstorm outside the firewall, Cisco’s I-Prize. I think this is a great story with some lessons learned for others who want mine the wisdom of crowds, so I will explore it more here.

Category: Innovation
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SEP 2006

Expanding Into Consumer Electronics, Cisco Aims to Jazz Up its Stodgy Image

Wall Street Journal, September 6, 2006 — How Cisco is attempting to reposition its corporate brand

Category: Brand Strategy
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