Google Tries Viral Campaign to Goose Interest in Chrome†

Pushes Its New Web Browser With 11 YouTube Videos After Low-Key Rollout

Advertising Age, April 29, 2009 — Why would Google take on Apple, Microsoft and Mozilla in the web-browser war and not try to win it? That question has been asked since Google ambled into the Safari-Explorer-Firefox derby last fall with its own entry called Chrome, but took a remarkably low-key approach to marketing it.