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OCT 2006

Inside A Consumer-Generated Campaign†

Kent State Students Compete to Create a Chipotle Ad

Advertising Age, October 20, 2006 — Matt Eck recently constructed a 4-foot football-shaped burrito out of electrical tubing, chicken wire and aluminum foil. Why? He's hoping to become one of those consumers who generate content for a marketer

Category: New Media Marketing
Tags: Chipotle, Buzz & Viral Marketing, CGM - Consumer Generated Media
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