Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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DEC 2006

World on a String†

Brandweek, December 21, 2006 — They turned on their cameras, plopped Mentos into bottles of Diet Coke, and swamped YouTube with videos of erupting fountains worthy of the Bellagio Hotel.

Category: New Media Marketing
Tags: AOL, Chevy, Mentos, CGM - Consumer Generated Media
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MAY 2006

User-generated - cheap, but is it safe to let go..?

Marketing Week, May 26, 2006 — Ceding control of the creative concept to web users is a dangerous move, as one major US advertiser has found to its cost, writes Dominic Dudley

Category: New Media Marketing
Tags: Chevy, MySpace, YouTube, Buzz & Viral Marketing
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