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DEC 2006

World on a String†

Brandweek, December 21, 2006 — They turned on their cameras, plopped Mentos into bottles of Diet Coke, and swamped YouTube with videos of erupting fountains worthy of the Bellagio Hotel.

Category: Marketing
Tags: AOL, Chevy, Mentos, CGM - Consumer Generated Media, digital marketing
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MAY 2006

User-generated - cheap, but is it safe to let go..?

Marketing Week, May 26, 2006 — Ceding control of the creative concept to web users is a dangerous move, as one major US advertiser has found to its cost, writes Dominic Dudley

Category: Marketing
Tags: Chevy, MySpace, YouTube, Buzz & Viral Marketing, digital marketing
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