Articles tagged with Charles Schwab:
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NOV
11
Wal-Mart, Charles Schwab returned to their roots to strike a recession-appropriate message.
Forbes,
November 11, 2009 —
Every brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it's not just making a promise that separates one brand from another, but having a defining purpose.
DEC
2008
By Andrew Pierce
Prophet,
December 15, 2008 —
Repairing the damage done to consumer confidence is not going to be easy, and many of the sector’s brands that were once pillars of the community (Lehman Brothers, Bear Sterns, and others) are beyond the task. But the work starts now, and falls to marketing leaders to draw on all the best thinking and resources at their disposal to get the job done. (Marketing News)
OCT
2008
HP, Charles Schwab Mull Going Direct to Media Companies; Verizon Takes Online Partners to Task
Advertising Age,
October 20, 2008 —
Agencies and ad networks came in for some rough treatment at a CMO roundtable during the Association of National Advertisers' annual conference on Saturday as executives vented their dissatisfaction with agency models and ad-network performance.
The chief marketing officers of Hewlett-Packard and Charles Schwab openly mulled the attractiveness of bypassing agencies to work directly with media companies and other experiments as they look to fix an agency model they see as broken.
OCT
2008
New York Times,
October 20, 2008 —
Attendees of a big annual conference for marketers, held here last week, could have been forgiven for believing they had stumbled into a symposium for scholars of American history in the 1930s.
These are some of the words and phrases heard during the conference, the 98th annual meeting of the Association of National Advertisers: “financial crisis,” “scary,” “foreclosure,” “economic crisis,” “difficult times,” “the chaotic financial markets,” “devastating,” “under siege” and “unprecedented.”
Whether the members of the association — 400 companies that together spend an estimated $100 billion a year on advertising and other forms of marketing — are willing to stick to the spending plans they made “before the globe... continue reading
APR
2008
MediaPost Publications,
April 29, 2008 —
Fifteen years ago, members of Gen X were perceived as slackers stuck in dead-end McJobs with a cynical view of the future. Of course, time marches on, and now they are pursuing careers, having children and thinking about retirement... says Ilkay Can, director of acquisition for Charles Schwab. "They know they want to focus on their finances, and they know they need to get started saving--they just need a little help."
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