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JUN 2007

Are You Innovating Everywhere?

More Than Just Products Need Your Attention

CMO Strategy by AdAge, June 20, 2007 — More often than not, talk of innovation relates solely to products. In my experience, such a phenomenon misses some of the most important elements of this critical business quality. I've learned that the most effective strategies foster the discipline of innovation everywhere — including every component of a healthy brand: positioning, product, pricing, marketing mix, sales channel strategy, supply chain, finance and management processes.

Category: Innovation
Tags: Celestial Seasonings, New Products
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