| Home | Business | Brand | Marketing | Innovation | Design |
You can also browse all brand tags.
Advertising Age, February 6, 2009 — NBC may still be no match for CBS in prime-time ratings, but the Peacock network just scored a major coup against its competitor by replacing the Eye network as the exclusive broadcast partner for American Airlines, the country's second-largest airline.
USA Today, January 5, 2009 — The New York Times is selling display advertising on its front page, its latest step to seek new ways to make money as it deals with a prolonged ad revenue downturn.
The first ad, which appears at the bottom of the front page in Monday's paper, is for broadcaster CBS.
New York Times, December 10, 2008 — Making videos for YouTube — for three years a pastime for millions of Web surfers — is now a way to make a living.
One year after YouTube, the online video powerhouse, invited members to become “partners” and added advertising to their videos, the most successful users are earning six-figure incomes from the Web site. For some, like Michael Buckley, the self-taught host of a celebrity chatter show, filming funny videos is now a full-time job
New York Times, November 5, 2008 — One of the biggest and fanciest shopping malls in Europe opened here last week in a test of British consumers’ ability to keep spending during a steep downturn. The shopping center, Westfield London, is also shaping up as a vast experiment in making over the humble billboard.
CBS Outdoor, a division of the CBS media conglomerate, has installed more than 100 digital advertising screens at Westfield, including one covering 646 square feet.
The idea is to try to attract new kinds of clients to so-called outdoor or out-of-home advertising, including luxury brands.
Advertising Age, October 1, 2008 — Like a lot of news networks, CBS jumped on the citizen journalism bandwagon with a free iPhone app, Eyemobile for iPhone, to make it easy for users to upload news to its user-generated news site, CBSeyemobile.com
Interesting, though, the citizens' definition of "news."
Advertising Age, April 11, 2008 — CBS Television Distribution, the syndicated-programming arm of CBS Corp., is forming a special ad unit within its ranks that aims to spark discussions of product integration earlier in the program development process — yet another sign that advertisers and media outlets are tackling deals that are more complex than in past years.
MediaPost Publications, February 27, 2008 — WHILE WEB-RELATED FINANCIALS WERE TYPICALLY sparse, CBS head Leslie Moonves did provide key insights into the company's digital dealings during Tuesday's fourth-quarter earnings call.
Illustrating his belief that an "Internet audience is additive to our core audience," CBS Corp.'s president and chief executive pointed to the network's cross-platform coverage of the NCAA March Madness college basketball tournament.
Advertising Age, December 10, 2007 — With Katie Couric's perky personality and "Today" background at the ready, her arrival at CBS to anchor the evening newscast was billed as a chance to reinvent the program in a way that would attract more women and younger viewers. That hasn't exactly worked out. Now CBS is promoting the show as if Walter Cronkite still sat behind the desk.
Wall Street Journal, May 14, 2007 — A year ago, CBS Corp. announced the creation of Innertube, an entertainment channel on CBS.com designed to make the company a player in online video. It streams video of sporting events, news reports and reruns of shows such as the hit comedy "How I Met Your Mother." CBS's new chief Internet strategist now jokes that the Web address for Innertube should be "CBS.com/nobodycomeshere."
Advertising Age, January 15, 2007 — Google and CBS have spent the last year getting to know one another, and clearly have found that each has something the other can use. Which is why the worst-kept secret in the media world at the moment is the deal the two are negotiating and expect to finalize very soon.
† Access to articles with this symbol may require a subscription.