CBS Forms Special Ad Division for Brand Integrations†

New 'In-house Agency' to Start Talks With Marketers Earlier in a Show's Development

Advertising Age, April 11, 2008 — CBS Television Distribution, the syndicated-programming arm of CBS Corp., is forming a special ad unit within its ranks that aims to spark discussions of product integration earlier in the program development process — yet another sign that advertisers and media outlets are tackling deals that are more complex than in past years.

Moonves Details Digital Strategy For CBS

MediaPost Publications, February 27, 2008 — WHILE WEB-RELATED FINANCIALS WERE TYPICALLY sparse, CBS head Leslie Moonves did provide key insights into the company's digital dealings during Tuesday's fourth-quarter earnings call.

Illustrating his belief that an "Internet audience is additive to our core audience," CBS Corp.'s president and chief executive pointed to the network's cross-platform coverage of the NCAA March Madness college basketball tournament.

Is CBS Trying to Rebrand Couric?†

Latest Ads More Cronkite Than Katie as Newscast Continues to Trail Rivals

Advertising Age, December 10, 2007 — With Katie Couric's perky personality and "Today" background at the ready, her arrival at CBS to anchor the evening newscast was billed as a chance to reinvent the program in a way that would attract more women and younger viewers. That hasn't exactly worked out. Now CBS is promoting the show as if Walter Cronkite still sat behind the desk.

Can CBS Put the Net Into Network?†

Broadcaster Launches Plan Syndicating Shows on Web. Admits Old Strategy Failed

Wall Street Journal, May 14, 2007 — A year ago, CBS Corp. announced the creation of Innertube, an entertainment channel on CBS.com designed to make the company a player in online video. It streams video of sporting events, news reports and reruns of shows such as the hit comedy "How I Met Your Mother." CBS's new chief Internet strategist now jokes that the Web address for Innertube should be "CBS.com/nobodycomeshere."

How Google Could End Up Selling TV Inventory†

As Part of Deal With CBS, Web Giant Might Assume Control of Local Ad Space

Advertising Age, January 15, 2007 — Google and CBS have spent the last year getting to know one another, and clearly have found that each has something the other can use. Which is why the worst-kept secret in the media world at the moment is the deal the two are negotiating and expect to finalize very soon.

For CBS' fall lineup, check inside your refridgerator

New York Times, July 17, 2006 — CBS is advertising on eggs: new ways to reach customers

Clues to Hidden Gold Bullion Embedded in Ads on CBS†

Advertising Age, May 19, 2006 — Mark Burnett 'Gold Rush' Contest Pioneers New TiVo-Proof Strategies