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JUN 30

MySpace Signs Up Glam New Member: Cartier†

Global Campaign Challenges Assumptions About Social Networking

Advertising Age, June 30, 2008 — The latest marketer to target the reaches of MySpace? Cartier. Cartier, a brand better known for diamond necklaces and $10,000 watches, will advertise its latest collection, Love by Cartier, in a deal which was done out of MySpace's office in France but will span multiple countries. It's yet another reminder that mainstream Web 2.0 sites have broader audiences than people often assume (last year Neiman Marcus chose YouTube as a place to publicize its 100-year anniversary).

Category: New Media Marketing
Tags: Cartier, MySpace, Social Networking
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