Like a Billboard, but, Oh, So Sleek

New York Times, November 5, 2008 — One of the biggest and fanciest shopping malls in Europe opened here last week in a test of British consumers’ ability to keep spending during a steep downturn. The shopping center, Westfield London, is also shaping up as a vast experiment in making over the humble billboard.

CBS Outdoor, a division of the CBS media conglomerate, has installed more than 100 digital advertising screens at Westfield, including one covering 646 square feet.

The idea is to try to attract new kinds of clients to so-called outdoor or out-of-home advertising, including luxury brands.

MySpace Signs Up Glam New Member: Cartier†

Global Campaign Challenges Assumptions About Social Networking

Advertising Age, June 30, 2008 — The latest marketer to target the reaches of MySpace? Cartier. Cartier, a brand better known for diamond necklaces and $10,000 watches, will advertise its latest collection, Love by Cartier, in a deal which was done out of MySpace's office in France but will span multiple countries. It's yet another reminder that mainstream Web 2.0 sites have broader audiences than people often assume (last year Neiman Marcus chose YouTube as a place to publicize its 100-year anniversary).