Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

Articles tagged with Capessa:

You can also browse all brand tags.


JAN 2007

P&G Boosts Social-Networking Efforts†

Latest Sites Shift Tack From Brand Promotion To Market Research

Wall Street Journal, January 8, 2007 — Procter & Gamble, in its biggest foray into the hot Web phenomenon of social networking, is launching two Web sites aimed at creating online communities where the consumer-products titan can learn more about its customers and market to them.

Categories: New Media Marketing, Customer Experience
Tags: Capessa, Google, Nike, P&G, CGM - Consumer Generated Media, Marketing Tactic, Social Networking
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.