A Muscle Car to the Rescue for General Motors

.M.’s new Camaro, a throwback to another era, is creating a buzz in otherwise quiet showrooms

New York Times, July 10, 2009 — Believe it or not, General Motors has a hit car on its hands.Amid the gloom of bankruptcy and a miserable market for new vehicles, G.M.’s new Chevrolet Camaro muscle car is winning over consumers looking for a little excitement in a bland landscape of look-alike sedans and watered-down sport utilities.

G.M. sold 9,300 Camaros during the month of June — more than either its entire Buick or Cadillac divisions could muster on their own.