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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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Articles tagged with Cadillac:

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NOV 14

Hyundai Genesis offers luxury for less, may help image, sales

USA Today, November 14, 2008 — LOS ANGELES — Ron Olsen could have bought a Mercedes-Benz, BMW, Lexus or another Cadillac. Instead, the Boeing retiree decided to part with $40,000 for the new kid in the luxury sedan market — a Hyundai Genesis.

Category: Brand Strategy
Tags: BMW, Cadillac, Hyundai, Hyundai Genesis, Lexus, Mercedes Benz, Automotive, branding
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JAN 2007

P&G, Unilever Sit Out the Super Bowl†

Package-Goods Giants Avoid Clutter of Big Day, Learn to Build Own Buzz

Advertising Age, January 29, 2007 — Every January the country's major marketers ponder the same question: Is a Super Bowl ad worth the money? This year two of the biggest, savviest advertisers out there, Procter & Gamble and Unilever, decided the answer is no — believing they can get better bang for their buck playing on fields that aren't so crowded with a slew of outsized commercials.

Category: Marketing Strategy
Tags: Cadillac, P&G, Unilever, Advertising
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