If GM Has a Brand, It's General Misery†

Company Has Eight Brands, but No Brand Messaging

Advertising Age, December 2, 2008 — "How Detroit drove into a ditch" is the headline of an article in the Oct. 25 issue of The Wall Street Journal.

When the most respected business publication in the world writes a 2,000-word article on the problems of the U.S. automobile industry, you have to assume it knows what it's writing about. Especially since the author of the article is the Journal's former Detroit bureau chief and a man who is writing a book about America's car culture.

Hyundai Genesis offers luxury for less, may help image, sales

USA Today, November 14, 2008 — LOS ANGELES — Ron Olsen could have bought a Mercedes-Benz, BMW, Lexus or another Cadillac. Instead, the Boeing retiree decided to part with $40,000 for the new kid in the luxury sedan market — a Hyundai Genesis.

P&G, Unilever Sit Out the Super Bowl†

Package-Goods Giants Avoid Clutter of Big Day, Learn to Build Own Buzz

Advertising Age, January 29, 2007 — Every January the country's major marketers ponder the same question: Is a Super Bowl ad worth the money? This year two of the biggest, savviest advertisers out there, Procter & Gamble and Unilever, decided the answer is no — believing they can get better bang for their buck playing on fields that aren't so crowded with a slew of outsized commercials.