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JUL 14

Better ROI or Your Money Back, Says Buzz Agency†

BzzAgent Wants to Prove Word of Mouth Performs Better Than Any Other Medium

Advertising Age, July 14, 2008 — BzzAgent, a network of regular-Joe brand advocates, is making a big bet that word-of-mouth marketing will outperform any other discipline when it comes to ringing registers and driving advocacy for brands.

With its "WOM Impact Guarantee" program, which launched today and will run throughout the rest of 2008, BzzAgent is inviting any brand marketer and its agency partners to take part in a challenge in which BzzAgent and the agency partner will run competing campaigns. If BzzAgent does not top the competing agency by 20% across four metrics — brand awareness, consumer opinion, purchase intent and actual sales — the agency will refund the marketer the cost of its word-of-mouth campaign and measurement costs.

Categories: New Media Marketing, Marketing Effectiveness
Tags: BzzAgent, WOM
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