Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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MAY 2007

Sharing Your Airplane Seat With Jack Welch†

BusinessWeek Puts Columns on Tray Tables

Advertising Age, May 22, 2007 — BusinessWeek has struck a deal to pair columns from the magazine with ads sold by Brand Connections, a "nontraditional" media company, on airplane tray tables starting next month.

Categories: Brand Strategy, Marketing Strategy
Tag: BusinessWeek
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