Creating a Healthy Innovation System

By Kevin O'Donnell, November 15, 2007 — Is the luster wearing thin on the innovation imperative? Maybe, according to Business Week’s annual survey. It shows that only 46% of senior executives are satisfied with return on innovation spending, down from 52% in 2006, and only 23% (versus 32%) of respondents call innovation a top concern.

The fact is that, done right, innovation drives growth and both differentiates and adds value to a brand. Apple, Netflix and Boeing can attest to that. But the growing dissatisfaction with returns may be... continue reading