Dial "M" for Marketing†

Cellphones and other mobile devices are the latest frontier for eager brand marketers. But will users really listen, or just hang up?

Brandweek, January 8, 2007 — It's a grey winter day for train commuters on the Northeast Corridor. Crammed into his seat on his way into Manhattan, a businessman uses his cell phone to log onto Weather.com just to see if there's some sunshine on the way.

Brands Produce Their Own Shows

New York Times, November 10, 2006 — Marketers have found a new way to try to keep viewers from tuning out: offer them TV shows, movies and online programming created by the marketers themselves, often with help from their advertising agencies.

Marketing to Kids Where They Live

BusinessWeek, September 11, 2006 — Companies hoping to attract young customers are building whole marketing campaigns around social network sites such as Facebook and MySpace