| Home | Business | Brand | Marketing | Innovation | Design |
You can also browse all brand tags.
Advertising Age, September 21, 2009 — An unusual Burger King memo stating that chief marketing officer Russ Klein is taking a leave of absence sent tremors through the organization last week and prompted speculation from franchisees about the future of the company's advertising.
Wall Street Journal, June 10, 2009 — Restaurant chains are reaching out to consumers in an unexpected place: supermarket aisles.
As the economy has soured, many consumers have ditched going out to eat for a trip to the grocery store, and restaurant chains are following.
Starbucks Corp., which has seen traffic to its stores decline, in April launched a line of coffee-flavored ice cream in supermarkets. Last month, the company began handing out coupon books to its coffee-shop patrons containing such grocery-store deals as $1 off ice cream and $1 off 10-ounce packages of Starbucks brand coffee.
Prophet, May 1, 2009 — This article, focused on key themes from Scott Davis' upcoming book, "The Shift," outlines a series of profound shifts that have ushered in a new era in marketing. This era is marked by Visionary Marketers who know that no one is better suited to help drive the growth agenda than the head of marketing.
Advertising Age, March 2, 2009 — Burger King chief marketer Russ Klein, the man who brought you "Whopper Virgins" and Facebook's "Whopper Sacrifice," says he's not out to offend people; he wants to forge emotional bonds with consumers based on areas of tension.
Wall Street Journal, January 28, 2009 — A PERSON could go mad trying to pinpoint the moment he lost a friend. So seldom does that friend make his feelings clear by sending out an e-mail alert.
It’s not just a fact of life, but also a policy on Facebook. While many trivial actions do prompt Facebook to post an alert to all your friends — adding a photo, changing your relationship status, using Fandango to buy tickets to “Paul Blart: Mall Cop” — striking someone off your list simply is not one of them.
Brandweek, December 13, 2008 — What do Burger King underwear, Kellogg's hip-hop street wear and Allstate Green insurance have in common? They all were voted among the worst brand extensions of 2008.
Earlier this month, TippingSprung polled 689 Brandweek readers and other marketing professionals, online, about this year's flurry of line extensions. Among the other duds: Coca-Cola's RPet clothing at Wal-Mart, Playboy energy drink and the Disney Sleeping Beauty executive fountain pens priced at up to $1,200.
Advertising Age, December 3, 2008 — Talk about a taste test: Burger King is literally trekking all over the globe to convince consumers its Whopper sandwich tops McDonald's Big Mac with its new "Whopper Virgins" campaign.
The fast feeder has created a set of new of 15-second teaser spots driving people to a website, Whoppervirgins.com, in its latest zany marketing ploy hatched by Burger King's agency of record, Crispin Porter & Bogusky, the MDC Partners creative shop credited with campaigns like "Whopper Freakout" and "Subservient Chicken" for Burger King.
Prophet, December 1, 2008 — Pizza Hut’s rebranding of some of its outlets as ‘Pasta Hut’
has generated consumer discussion, but it is a stunt that is
unlikely to produce long-term growth for the brand
Advertising Age, June 23, 2008 — Burger King got a deluge of publicity after the blogosphere picked up on a London Times interview with "House" star Hugh Laurie, who told the paper his celebrity perks include getting good tables and his "Burger King gold card."
Mr. Laurie was referring to the prepaid, lifetime "crown card" bestowed on a few carefully selected celebrities such as Jay Leno, Jennifer Hudson, George Lucas and Robert Downey Jr. There's one hitch, however: He doesn't actually have one. Some people will do anything to get a free lunch.
Advertising Age, June 9, 2008 — The push to make magazine pages more interactive is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered on the cellphone.
† Access to articles with this symbol may require a subscription.