APR
2007
For Bulgari, a New Look and New Ventures
New York Times, April 6, 2007 — Nicola Bulgari entered his Manhattan office like he owned it, which, of course, as the grandson of Sotirio Bulgari, the great Roman jeweler, he did. In the big room, whose windows overlook Tiffany and Vuitton, almost everything looked fairly old, at least since the last generation, including the portrait of his father leaning against the wall, still unhung. Only a new white sofa stuck out. It did not match his sensibility.
Category: Customer Experience
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