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Advertising Age, February 2, 2009 — Who says you can't buy buzz? In the end, the marketer that bought the most ad time ended up reaping the most chatter among the Twitterers, bloggers and online talkers.
Wall Street Journal, October 29, 2008 — The well-known catchphrase "Whassup" helped sell countless cases of Budweiser. Can it help sell a presidential candidate?
The characters that starred in the hit Budweiser ad campaign, which debuted in 1999, are back on video again, but this time they aren't peddling beer. Instead, the characters are hawking Barack Obama.
Wall Street Journal, October 29, 2008 — The well-known catchphrase "Whassup" helped sell countless cases of Budweiser. Can it help sell a presidential candidate?
The characters that starred in the hit Budweiser ad campaign, which debuted in 1999, are back on video again, but this time they aren't peddling beer. Instead, the characters are hawking Barack Obama.
The parody is raising eyebrows in ad circles, partly because Budweiser's maker, Anheuser-Busch, can't do much to stop it.
Advertising Age, August 11, 2008 — As un-American as this is going to sound, maybe the best thing that could have happened to the would-be King of Beers' parent company is to be acquired by a Belgian-Brazilian multi-/mega-brewer that, despite honeymoon promises to the contrary, should indeed turn its marketing upside down.
Advertising Age, June 2, 2008 — As Anheuser-Busch frets over how to ward off a takeover attempt from Brazilian-run InBev, the positioning of its flagship brand might just be the closest thing the No. 1 U.S. brewer has to a poison pill.
In fact, A-B distributors and agency executives who have worked on Bud and its sibling brands have grave doubts that a brand as overtly red, white and blue as Budweiser — and, by connection, its siblings — would remain credible with consumers under a Belgian owner operated by Brazilians.
Advertising Age, April 12, 2007 — Traffic at Anheuser-Busch's online TV network cratered in March following an already underwhelming debut in February. Bud.TV drew 152,000 unique visitors last month, 40% fewer than February's 253,000 visitors, according to numbers released today by ComScore Media Metrix. A-B executives have said that they hope to draw between 2 million and 3 million visitors per month by early next year to the online network, which is costing the brewer somewhere between $30 million and $40 million.
BusinessWeek, March 19, 2007 — What is happening with Anheuser-Busch (BUD ), proprietor of Budweiser and other iconic Middle American beer, mirrors much of what's up with big marketing and media right now. There's the pursuit of the elusive 25-year-old Everyman. There's the struggle to recalibrate how the brewer sells big brands in stupendous volumes amid the vicissitudes of an uncooperative and fractionalized market.
DMNews, February 8, 2007 — Snickers.com and BudLight.com received the largest market share increase of Web site visits on Feb. 5 following their Super Bowl ads when compared to other brands advertising during the big game, according to online competitive intelligence service Hitwise.
TippingSprung, December 21, 2006 — Results from TippingSprung’s third annual survey of brand extensions, produced in collaboration with marketing newsweekly Brandweek, revealed which extensions are most effective, which have potential to dilute the brand, and what makes some brands more extendible than others. Major trends in brand extensions were also uncovered.
New York Times, September 6, 2006 — IF Anheuser-Busch has its way, it may not be long before consumers start insisting ''I want my BTV.'' That's ''BTV'' as in Bud TV, an online entertainment network that Anheuser-Busch, the nation's biggest brewer, is preparing to introduce the day after Super Bowl XLI is played in early February. The network, which will be on a Web site that will have the bud.tv address, accelerates a push by Anheuser-Busch into the business of providing program content.
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