Anheuser's New Game: Ping Pong†

Brewer, Reappraising Deals, Signs on to Sponsor Ping-Pong Tourney; Taking the Sport Out of the Basement

Wall Street Journal, April 27, 2009 — A group of sports and entertainment marketers is betting ping pong will be the next game to sweep the nation, and Anheuser-Busch InBev's U.S. unit is getting into the action.

Anheuser-Busch, one of the biggest advertisers in the U.S., has signed on as the lead sponsor of the Bud Light Hard Bat Ping Pong Tournament, which started last month.

Pepsi, Coke Bowl Buys Pay Off in Online Buzz†

Heaviest Spender Generated Most Chatter, but Big Bucks Don't Mean Positive Feedback

Advertising Age, February 2, 2009 — Who says you can't buy buzz? In the end, the marketer that bought the most ad time ended up reaping the most chatter among the Twitterers, bloggers and online talkers.