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Marketing Factoids

Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›

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JAN 2007

Behind the Epidemic of Lousy Viral Campaigns†

Me-too-itis Hobbles Too Many Marketers' Efforts

Advertising Age, January 8, 2007 — Most of the online viral campaigns you hear about and see these days have one thing in common: They suck.

Category: Brand Blunders

Tags: Brawny, Folgers, HP, Nissan, Buzz & Viral Marketing, Online Marketing

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