Bravo Shows Move Further Into Licensing Products

If you have ever dreamed of dressing like a reality-show contestant, your moment has arrived

New York Times, April 12, 2009 — Bravo is developing products based on its popular programs, including the “Real Housewives” franchise and “Top Chef,” that will be promoted on the air and sold on Bravo’s Web site. The network will earn licensing fees or take a cut of sales

Facebook Tries to Woo Marketers†

Firm's 'Engagement Ads' Amplify Its Push to Curry Favor With Madison Avenue

Wall Street Journal, November 11, 2008 — Despite its surging Internet audience, Facebook Inc. has yet to prove it can wring steady revenue out of advertisers. Now it's trying a new tactic to woo Madison Avenue.

The Palo Alto, Calif., company is rolling out a new ad format called "engagement ads" that further blurs the line between marketing and social networking.