Articles tagged with BP:
You can also browse all brand tags.
MAY
2007
New York Times,
May 4, 2007 —
Tony Hayward’s honeymoon is likely to be quite brief. Mr. Hayward, the newly named chief executive of BP, had been settling in for a smooth transition, traveling around the world to meet with employees and government officials as he prepared to take over the top spot at the London-based oil company in August. But he was hastily moved into the top job on Tuesday after John Browne quit in the midst of revelations about his personal life that had prompted him to lie to a court.
APR
2007
USA Today,
April 23, 2007 —
In an ambitious new marketing campaign, BP (BP) takes on two of the biggest negative perceptions of Big Oil: that gas station service stinks and that oil companies don't care about the environment. On the service issue, TV ads use cartoon characters and a catchy tune to say that BP tries to make customers' days "a little better" with clean gas stations and friendly service. One ad shows a cartoon family having a bad road trip until they pull into a spiffy-looking BP for food and gas.
JAN
2006
Marketing Week,
January 26, 2006 —
Marks & Spencer looks set to roll out its Simply Food offering at about 300 BP petrol stations across the UK
† Access to articles with this symbol may require a subscription.
