New Borders more than just books

Concept opening today in Pittsfield Township mixes technology, entertainment

Detroit Free Press, February 14, 2008 — Borders' new concept store gives shoppers a lot more to do than browse books and drink lattes. The first of Borders Group Inc.'s future stores opens in Pittsfield Township today with a fresh, user-friendly approach to blending technology and entertainment. Want to publish your own book, but don't know how? There's a kiosk in the store's new digital center that walks you through it.

Borders To Back Customers' Resolutions With Free Events

MediaPost Publications, December 31, 2007 — BORDERS WILL OFFER FREE EVENTS in its stores throughout January that will include wellness fairs, yoga classes, singles nights, fitness and recreation clinics and seminars on diet options.

"Since January and the New Year is a time when people are focused on making changes in their lifestyle, finances, professional life or love life, we thought it's a great time to help our customers by offering the resources and tools to help them reach their goals," says spokesperson Kolleen O'Meara.

New Borders Wants to Load Your iPod†

George Jones Also Plans to Reopen Branded Web Site And Redesign Bookstores to Stress Digital Offerings

Wall Street Journal, July 16, 2007 — George Jones, chief executive of Borders Group Inc., is remaking the nation's second-largest book retailer as fast as he can. Since taking over a year ago, he has vowed to close nearly half the company's Waldenbooks outlets, sell or franchise nearly all of the stores Borders owns overseas, reopen Borders' branded e-commerce Web site and revamp the chain's computer system.

Mr. Jones, 56 years old, says even more changes are ahead as Borders tries to keep pace with Barnes & Noble Inc., Amazon.com and the big-box discounters