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  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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JAN 2006

Amex 'pulls' consumers to push its plastic†

Financial Times, January 31, 2006 — Against that backdrop, the Irish rock star's idea about a credit card for the caring struck a commercial chord.

Category: Marketing Strategy
Tags: American Express, Bono, Gap, Customer Targeting, Trends
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